1 Product Manager
1 Business Analyst
2 Engineers (front-end and back-end)
Deelr Flow Logic: Designing a tool that helps dealerships track vehicle value and make smarter reconditioning decisions.
Overview
Flow Logic is an automotive SaaS tool designed to help dealerships evaluate, track, and maximize the value of every vehicle in their inventory. While our platform initially focused only on reconditioning workflow management, we identified a critical opportunity: dealerships needed better visibility into whether the money they invested in reconditioning would actually generate profit. Flow Logic was our answer to this gap.
My Roles
As the sole designer, I was responsible for defining the product vision and translating complex dealership workflows into intuitive experiences. I led research with dealership stakeholders, created prototypes for appraisal and reconditioning flows, designed and maintained the design system, and collaborated directly with PMs and engineers to bring each feature to launch.
Project Impact
Flow Logic turned an ambitious vision into practical results by iterating in small steps, giving dealerships faster, data-driven appraisals and reconditioning while building toward an AI-powered future
Appraisal time reduced from 30–60 minutes to ~10 minutes
Up to 40% increase in active usage of the reconditioning flow
Dealers reported improved confidence in recondition vs. wholesale decisions.
Problem & Motivation
Dealers needed more than reconditioning workflows—they wanted visibility into profit margins to know when to invest, wholesale, or stop reconditioning altogether.
Reconditioning workflows alone weren’t enough. Dealers wanted to understand not just how to recondition a car, but also whether it was worth it.
Should I invest more money into this car?
When the market value drops, should I stop reconditioning and wholesale it instead?
Can I monitor profit margins across all my vehicles in real time?
Without this visibility, dealerships risked over-investing in cars that had little to no resale value.
Reflection
Designing Big, Delivering Smart
Flow Logic taught me how to balance ambition with iteration. While the initial vision was broad, breaking it into smaller, testable steps allowed us to deliver immediate impact while building toward a more comprehensive solution. Designing with real dealership feedback kept the product grounded in practical value. Looking ahead, AI-driven insights promise to make these tools even more predictive and contextual for dealers.
